Every brand has a mission statement. A mission statement is a brief description of why a company exists. It explains what it does, who it serves, and what differentiates it from competitors. It provides focus, direction, and inspiration to its employees and tells customers what to expect from the business. We ARE a brand! What is the mission statement for your life? I was asked this question recently and it made me consider some things. Answering this question for ourselves will give us more clarity and focus as we move toward our destiny. It will help to define the borders of our BEING and our DOING. These borders are not meant to incarcerate nor restrict us! Instead, it should act as a boundary that may shift as we walk through the seasons of life. If we ever lose sight of our purpose, our mission statement will act as compass to help us get back on track. What is your personal mission statement? Why do you exist? What do people get when they get you? The mission is critical...PURPOSE!